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The semantic blog » Exquisite Vodka & Frank Gehry
8 Comments
- Add comment | Back to Home Written on 29-Jul-2008 by cristian.saracco
Pernod Ricard has an invaluable collection of major brands among which there are 15 who excel… and one of them is Absolut Vodka.
Some time ago, Absolut launched Level, its premium brand. Now, Pernod Ricard launches Wyborowa Exquisite as super-premium brand with a bottle created by Frank Gehry. He merged Polish tradition with vanguard. To do that, Gehry (Guggenheim Museum, Walt Disney Concert Hall ...) traveled to Poland in search of inspiration.
Exquisite has already won 25 gold medals.
If I’m the Absolut brand manager, I would be somewhat concerned.
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written on 29-Jul-2008
julio.ferro says:
Well, super designers gives a plus to every product. I still love Ty Nant glacier bottle by Ross Lovegrove.
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written on 29-Jul-2008
cristian.saracco [http://www.webjam.com/brand30] says:
Fantastic!... The other issue that Ross is showing in this video is something that right now is under investigation at the Max Planck Institute... Decision making processes are moe effective if they are based on instincts!
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written on 29-Jul-2008
redhead says:
Really sorry. It looks like a bottle of perfum to me.
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written on 29-Jul-2008
Lourdes.Rosillo says:
Take a look at this, beautiful streetlights of the same designer, trying to add some nature life to our streets. Lovely, huh?
Click at: http://edition.cnn.com/2008/TECH/07/24/solar. ... onCNN -
written on 29-Jul-2008
cristian.saracco [http://www.webjam.com/brand30] says:
Actually, to produce that bottle, they use the same system (industrial process) than the one for perfum!... I like the Level bottle... simple and a little more elegant than the Absolut one
And yep!... Lovegrove is great... designing with the inspiration of nature! -
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written on 29-Jul-2008
Lupa says:
He traveled to Poland to design that bottle of perfum??? It looks like the bottle of "Very Irresistible" perfum of Givenchy!!!
http://www.sephora.com/assets/dyn/product/P11 ... o.jpg
I prefer buying the perfum... -
written on 29-Jul-2008
cristian.saracco [http://www.webjam.com/brand30] says:
No, no...! He traveled to Poland to design a bottle of vodka that looks like a Givenchy perfum...
My real point here is that Pernod Ricard has a vodka brand portfolio of more than 10 different brands... Absolut is the key brand... However, they are doing a huge campaign launching this new aquisition/redesign... And that sounds a little unconsistent and overlaped with Level... Don't know! -
written on 29-Jul-2008
Lupa says:
anybody can tell Pernod that if they pay me a trip to Mar del Plata... I design whatever they want!!!
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