The semantic blog » Xmas Brand Experience
7 Comments- Add comment | Back to Home Written on 23-Dec-2008 by cristian.saraccoThe fact is, this is a period that does not pass unnoticed by anyone. It is time for Christmas! ... Xmas Time!
Everyone lives a specific experience:
- Madness
- Stress
- Meditation
- Compulsion (for purchase and food, especially)
- Depression
- Getting "cool"
- Getting "kitsch"
- Getting "religious"
- Getting "mystical"
- Promising
- Sweety
- ...
For this, my wish is that you have a "Xmas Experience" in the way you wish it ... Live it!
Season Greetings
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written on 23-Dec-2008
redhead says:
Thank you!
For a long time now I believe Christmas is a conspiracy of the retailers/marketers/media - how do we get people out of their houses in the middle of winter, spending money, and loving it? :-)
I guess what we need to do, is to ignore the Christmas experience as it is being sold, and focus each on his/her own, personal, experience.
Happy holidays!__37__(@16x16C).jpg)
written on 23-Dec-2008
cristian.saracco says:
Happy Holidays too!... And yours it's also an Experience... "The Xmas ignoratus experience"
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written on 23-Dec-2008
Chris Wilson [http://www.freshpeel.com] says:
This year more than others, I have been struggling with how many demands have been put on me during this holiday season. Part of this comes from added social commitments to family and friends.
In my case, many of these commitments to family have to come earlier than normal because of the distance that separates us. Just last week I was on the road traveling from state to state visiting family.
I think you're right. Everyone experiences this time of year differently. Some people find time to wind down, relax and do things that they normally don't have time for. While, I have a crazy schedule to keep and even less time to do the things that must get done.
But even with the intervention of brand managers, aren't all brand experiences like this to some degree?written on 24-Dec-2008
cristian.saracco says:
You're right... in some degree... It's as when somebody asks you to think in a chair... You have one mental experience completely different than the one from other people...
However, I see that with brands, there is an intention behind (if not a clear postioninig statement, at least a call to action idea)... In the Xmas case this looks like a free self declaration of what Xmas means individually... No?
Thanks in we still have our homeworks waiting us!
Happy Holydays!written on 26-Dec-2008
TD says:
I think that when the 'brand' is removed from CHRISTmas and replace it with an 'X', you do add the 'X' factor - the aility to make it your own brand; to make the reason for the season what you want it to be. It can still be 'feel good' based around family, friends, kids, and Santa, or it can be stress focused with thoughts of cooking, traveling, buying, wrapping, etc.
If other brand names were 'Xed out' you'd also lose the real sense of the brand right? 'Xburgers, Xshoes, Xcoffee'.
Merry Christmas!
tdwritten on 30-Dec-2008
cristian.saracco says:
Hi TD!
Actually, That wasn't my intention... I used "Xmas" as a way to differentiate this time of the year from the religious meaning of Christmas (however, not excluding it)...
In several countries, "Xmas" is used as a simplification of the word "Christmas", so... There is no "X" factor!...
In any case... Thanks for your comment and I hope that you have had a beautiful Christmas!
Happy New Year!
Cristian (BTW... during several years I signed Xtian)__45__(@16x16C).jpg)
written on 01-Jan-2009
russell.volckmann says:
... so basically things that we wouldn't have time for if we did not have some time off from work
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