Allegro 234 - VI Annual Meeting

WOW 2.0!

Why and how to create a brand experience in Web 2.0

Madrid | 29.09.09 | Hotel Orfila

Barcelona | 30.09.09 | Hotel Claris

Under the name of WOW 2.0! [Why + How = WOW!], Allegro 234 will hold its sixth annual meeting in Madrid and Barcelona on the 29th and 30th, September 2009.

During the event, we will address qestions such as:

• Waht does it mean to create a relevant and unique brand experience in the online world?
• What does Web 2.0 mean for your business? What is it good for?
• What are the differences between a corporate blog from a social network?
• What is important and why?
• What do you obtain?
• Why now?

Presentations

There will be two presentations, which will be headed by Alberto Barreiro, founding partner of Webjam Ltd [London, United Kingdom] and Cristián Saracco, Founding Partner of Allegro 234 [Madrid-Buenos Aires]

Activity is the new Content by Alberto Barreiro

We're seeing a paradigm shift that affects the way they are constructed online identities (individuals, businesses, organizations).

The centralized directional communication is being replaced by a collage of presences that are dynamically created by multi-directional interaction between people.

In this new context, talking about brands or individuals is indifferent, the daily identity is constructed through experiences.

This "connected and shared experience" consists of a universe of conversations, faces, connections, events that occur around the brand (not necessarily through it) and which define a liquid and changing identity.

The identity is expressed by the "activity" that occurs around the brand. The content has been replaced by the conversation.

Social networks exemplify this paradigm shift. The centerpiece of Facebook, Twitter and Webjam is activity. Web information has been replaced by the creation of contexts of conversation among individuals in the community.

In Webjam we try to provide to brands, and through them to their users, an interactive environment that allows them, in an easy way, to generate the activity levels required for the collective construction of their identities.

The dialogue makes the experience unique by Cristián Saracco

With the emergence of social networking, blogging, micro-blogs and what is to come, the rules have changed and will continue changing.

On one hand, it is not what I say to them about me, but what they say about me, and secondly, the ability to establish dialogue with and among the audiences I address.

A unique, relevant and enduring brand experience is generated when people recognize the value, usefulness, availability, disponibility and service I offer, and this recognition is based on dialogues from and between that people, independently if they are internal or external audiences and who is generating the conversation.

Somehow we are back to behaviours prior to the industrial age where what someone, that I trusted, told me was what counted. Of course now, thanks to new technologies, this happens in the global village.

It creates risks and opportunities. More competitors, even offshored, more and better informed audience, infinity of points of contact ... And also, more people interested, they can talk and "prescribe" what I offer, and want to live and share that experience.

And this is it, it's to understand these new dynamics and prepare ourselves for new challenges. This is to observe, anticipate and execute in innovative ways to be unique ... Talking!

At Allegro 234 We are a creative team of consultants specialized in strategic marketing and branding. We can help you to increase revenues and create sustained value, combining creativity, innovation and thoroughness. We have a purpose: " To make things happen."

Place, dates and times

Place

In Madrid

The meeting will be on 29.09.2009 at Hotel Orfila – Orfila, 6

In Barcelona

The meeting will be on 30.09.2009 at Hotel Claris – Pau Claris, 150

In both cases the event will have the same schedule

• 09:15 Accreditation
• 09:30 Activity is the new conte
• 11:00 Break
• 11:15 The dialogue makes the experience unique
• 12:45 Q&A

Important | No costs & RSVP

• Or Allegro 234: +34 91 411 4030
• Or E-Mail to roberta[at]allegro234.net