Do you want to become a Guru?... Here are ten basic steps (an incompleted list which welcome your ideas):

1. Your head should look like a billiard ball ... or, you know, Philips Shave
2. However, if you like your hair, then forget the comb
3. You have to talk fast and emphatically
4. Every 5 minutes you have to make a joke
5. The jokes must be accompanied by real images, even ridiculous
6. Look for complicity wiht your audience and make them responsible for something they can forget in almost half an hour  
7. Use phrases like "You can", "This is your moment," "What I ask is simple" ... The sort of phrases used by "Umbanda Pais"
8. Shout whenever is possible and do not forget to exacerbate your histrionism
9. Tell your story with an air of secrecy, moreover, like a new sort of conspiracy
10. And please, avoid saying new things (this must be never done), just say obvious things ... But do it  sexy!

This is why I continue reading and enjoying with what Alberto, Marcus, Paloma, Lucía, Julio (who already acomplish step 1), Bruno, Ed, Patrick, Joan, Antonio, Peré, Azlan, Yann, Cedric, Russell...are saying!... Please, don't stop!

The other story... Some months ago, Javier sent to me this TED video from Seth Godin talking about the tribes we lead... Uoppssss.... He is a Guru!... A marketing one!... He acomplishes steps 1; 3; 4; 5; 6; 7; 8; 9, and 10 (#2 is an alternative to #1)

There are some interesting points he arose (I'm talking seriously):

• Hypnotic ads have dead... We need and want to talk
• We need true believers
• To change something you have to lead a group, not to creat a community
• Being a leader gives carisma

I would say "obvious" (step 10) but interesting...

Also, he was talking about certain points that, I believe, they need a deeper reflexion (also, if you read his book, you'll find exactly the same situation):

• "Twitter, Facebook, LInkedIn,..." are tribes... Hmmmm... I would say, those social networks are the sum of different tribes
• "You can lead the change"... Hmmmm... Aren't there people who enjoy their lifes being followers?
• Why are marketers (Seth included) so surprised that there are a lot of people with many varied interests and they form groups?
• Are we again facing the situation of common sense vs. common practice?
• Do you think that with these thoughts I'd be becomming the "bullet that killed Hitler"?