Comments

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  written on 24-Mar-2009

  russell.volckmann says:

  LOve it... I'm copying this over to Brand Integrity for the experiential branding article... this is borderline transformational

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  written on 24-Mar-2009

  chickerino says:

  You don't realize how annoying this gets after the 100th time you see it on tv/online/billboard!! The radio ad is even more annoying! Arghhhhh!!

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  written on 24-Mar-2009

  Irene says:

  ¡Qué buena manera de entender el desencadenante de una experiencia de marca! Realmente los creativos están haciendo cosas increíbles para lograr que las marcas rompan la barrera de nuestra indiferencia. Gracias Cristián por compartirlo.

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  written on 24-Mar-2009

  Airen says:

  Es increible, alucinante, indescriptible... una experiencia como esa debe marcar un antes y un después en la concepción mental de las personas sobre la marca. que la hagan en Salamanca !!! jajaja

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  written on 24-Mar-2009

  MarceloAragao says:

  Concordo con Irene, indescriptible...

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  written on 24-Mar-2009

  cristian.saracco says:

  Gracias por los comentarios / Thanks for the comments...
  
  Marcus: I imagine that in UK you have had a "Dancing T-Mobile" overdose... Uffff...
  
  Airen & Marcelo: Organizen la publicidad del master y vayan a bailar a la Plaza Mayor

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  written on 24-Mar-2009

  goedecke says:

  A delight, the commercial and the idea behind it. Now If we could have this kind of music & dancing playing & happening for real in all the great railway stations and airports of the world now & then, imagine....

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  written on 24-Mar-2009

  nicholasind says:

  It's a very engaging ad. But, in itself it's not new. Flashmobs have been around for several years and the BBC organised flashmob operas at Paddington Station and a shopping centre in Sheffield a few years ago. The t-mobile ad would have been even more compelling I think, if they had simply texted people to turn up and then allowed the event to happen, rather than choreographing the thing. More spontaniety and less control.

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  written on 24-Mar-2009

  cristian.saracco says:

  Yes, it's delightful and engaging... However, I agree with Nicholas, it's not a new idea... And in addition, the question is... The video has been seen almost 10m times, how many people of those who saw the video finally bought T-Mobile services?... Hmmmmmm... Below, the backstage!
  
  

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  written on 24-Mar-2009

  cristian.saracco says:

  ... And people reaction... And, where is T-Mobile?
  
  

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  written on 24-Mar-2009

  russell.volckmann says:

  As an experience, the busy station turned ballroom/ hiphop rave is an amazing sight. But when T-Mobile took the well-choreographed experience and showed/ aired the video as part of an advertising campaign 10 times a day in the UK, it started turning people off. And the response changed from amazement to disdain, annoyance, and perhaps even patronizing. The experience began to lose authenticity.

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  written on 25-Mar-2009

  Lupa says:

  1:22... GET DOWN ON IT!!! jajaja!!!
  Qué buena publicidad Cris!!! me encantó!!!

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