In the history of the United States, Prohibition, also known as The Noble Experiment, is the period from 1919 to 1933, during which the sale, manufacture, and transportation of alcohol for consumption were banned nationally as mandated in the Eighteenth Amendment to the United States Constitution.

• Under substantial pressure from the temperance movement, the United States Senate proposed the Eighteenth Amendment on December 18, 1917
• Having been approved by 36 states, the 18th Amendment was ratified on January 16, 1919 and effected on January 16, 1920
• Some state legislatures had already enacted statewide prohibition prior to the ratification of the 18th Amendment.

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The interesting issue was that "marketing" was also there... They developed a campaign to avoid the alcohol consumption. Remember that we are talking about 1919.

Please, look at them carefully and be honest ... Who would have quit drinking? LOL!...

And the other questions are regarding today's ads... How many ads are created under the same concept and finally produce non-desired-effects (like this one)? Haven't we learnt yet?

Time to think about it ;)