Community Tumblelog » Philips | Becomming a bit kinky
17 Comments- Add comment | Back to Community Written on 09-Sep-2009 by cristian.saracco
When we talk about Philips, some home appliances, shavers, lamps come to our mind... In the best case, medical equipment...
But a sort of "sensual massage" appliance... I don't think so! However, they have launched them, so soft in massages but so hard in shapes.
These products are within its new line of heathcare cosumer products: electric candles, lighting...
I know that you are not the kind of people who buy these kind of products :) ...However:
- Would you buy these products from Philips?
- Has Philips brand enough permissions to get into this game?
- Would the Philips' traditional channels be willing to promote them (Carrefour, El Corte Inglés, Falabella, Tesco...)?
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written on 09-Sep-2009
anahi.guzman says:
i think this is a great idea, philips is going into a new niche market, however they should not sell them in traditional channels. they should try to sell them in exclusive places, because this is not an essential item.
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written on 09-Sep-2009
julio.ferro [http://webjam.com/heydesign] says:
Meet iDildo, the ultimate personal massage device powered by iPod.
written on 09-Sep-2009
victorraul [http://www.admirabrand.com] says:
I believe that Phillips is stretching the brand too far. It's difficult for me to understand this brand going so far.
Are we going to buy with the same "concept" a refrigerator and these devices?__37__(@32x32C).jpg)
written on 09-Sep-2009
cristian.saracco says:
Hi!... Thanks for your comments!...
The iDildo... I don't know if the batteries are enough
Victor... I don't know, perhaps in Europe they have the permissions... However, it's true that you shouldn't have the same kind of concept to sell this appliance and a refrigerator... Actually, they are managing this issue fine... That's the rason why I'm asking myself about "delivery channel"written on 09-Sep-2009
EdH says:
The brand "Phillips" over here (in the USA) will struggle with this positioning. It's like GE .... it is not a "personal" brand. However, within the design circles, Phillips Design Center is known to be a strong center of excellence. So if they launched this through a substantial PR effort emanating out of the bowels of their design sensibilities, as a Phillips label ... perhaps the Phillips Purple Label - "Senshui" (or something :-) ... then it could create a halo they could build on to enter a more peronal space with their consumers ....
... maybe we should all go to work for them .......!!!!!!written on 09-Sep-2009
EdH says:
Oh - I forgot ....
Cristian - are they for sale there ?????????!!!!!written on 09-Sep-2009
David Korobkin [http://www.DavidKorobkin.com] says:
I don't speak Spanish and do not know which country or the time slot this spot is running, so it is difficult to provide an analytical response. It is beautifully produced and a high-quality spot, not filthy or demeaning. There are far more “mainstream ads” which demean women in the manner in which we have become accustomed.
I’m assuming that the local culture embraces sensuous imagery that would be not be accepted by most of the Religions, even mine.
Why is sex so controversial? I feel that it is time to return to the attitude of the 1960's, when I was at CalArts in California. We challenged the boundaries set by the Establishment, both in our expression of art and by protesting censorship.
Who makes these rules about sex? Doesn’t everyone (of legal age) have sex, or want to? It is natural and should be celebrated, as it was at most Universities in the US, 40 years ago, sometimes in public. It is time for people to get off their high horse and relax.
I can only speak for the US, but the Religious-Right, energized by the eight years which Bush was President, is growing in size and their leaders are more vocal, telling us that sex is dirty, but destroying the world economy in another Viet Nam is righteous.
Many of the Religious Right spokespersons, Preachers, Pastors and Priests and Rabbis are now in jail for having sex with minors and molestation of married parishioners of legal age. It’s the dirty little secret that the sickest perverts are drawn to religion as a hiding place to act out their illegal fantasies.
Bravo to Philips for addressing the issue head on in a classy, sensuous, high-production- value spot.
Let this spot announce to the world that the time has come to relax and enjoy tasteful sensuality.written on 09-Sep-2009
julio.ferro says:
Here's Philips' Press Release
London, United Kingdom – Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced the launch of a new category of ‘Relationship Care’ with the introduction in the UK of a range of products designed to enhance couples’ sexual well-being. These products will specifically target a new and previously unaddressed market of consumers in the 35-55 year age group who are open to using intimate accessories. Philips will sell its ‘Intimate Massager’ range in the UK through selected high street retailers i.e. Boots, Selfridges of London and http://www.Amazon.co.uk.
“Today’s product launch is exciting as Philips enters this new market with a unique offering for consumers’ personal well-being,” says Sheila Struyck, Head of Market-driven Innovation and Category Leader for Relationship Care within Philips’ Consumer Lifestyle sector. “This is an attractive market opportunity that Philips is in a unique position to pursue. We have the expertise in health and well-being, a strong track record in product design, a deep knowledge of consumer marketing, as well as a brand shown to lend credibility and appeal to this product category by addressing our target market in an accessible way.”
The category is being launched following extensive market research. In the UK, research showed that 35% of adults would consider using an intimate accessory with their partner if it were designed for couples rather than being meant for individual use. Furthermore, studies showed these adults would be more likely to try such products if they could buy them through more accessible and – what consumers perceive to be – less embarrassing retail channels.
The first product launch from the Relationship Care category is a range of ‘Intimate Massagers’. These have been designed to be tasteful and stylish in their look and feel, creating an appealing product for consumers that can be sold by mainstream retailers. Philips’ Intimate Massagers are also the first non-penetrative stimulators designed for partners to use together.
In commenting on the launch of Philips’ new range of Intimate Massagers, Simon McCandlish, Commercial Director for Healthcare from Boots said: “People come to Boots because they trust us to provide excellent healthcare products and advice. We believe that a healthier love life can improve overall health and well-being – and our customers have told us that they would like to buy these products from us. Both Boots and Philips are brands that stand for quality, reliability and trust. Our joint objectives are to provide High Street access to a range of products designed to enhance the love lives of UK consumers.”
Following the UK launch, Philips expects to introduce its range of Intimate Massagers in other European markets in 2009.
The launch of this new category reinforces Philips’ strategy as a health and well-being company to build market leadership positions in high-growth, high-margin businesses. For 2008, Philips estimates the value of the market for Relationship Care – a new and previously unaddressed market - to be approximately EUR 70 million for the UK and approximately EUR 280 million for Western Europe, with growth rates between 5% and 15%.
Philips’ new Relationship Care product category will form part of Philips’ Health & Wellness business unit within the company’s Consumer Lifestyle sector.written on 09-Sep-2009
cristian.saracco says:
Hi Ed, Hi David!
Thanks for your comments!... I'm looking for a job with them
As I understood, these products are offered in UK, The Netherlands, Germany, France and Spain... up to now!...
Probably, what in certain parts of the World is understood as "The European Laissez-faire", here is something normal... So, you can see TV ads offering you different kind of "sensual" products (at prime time, in all the TV channels)... And that's OK (here)...
It's true, Philips is classy and sensuous... However, as Ed mentioned... Would you buy a GE sensual massager?... And, if so, would you buy it at Wal-Mart?... That's the situation right now, here...written on 09-Sep-2009
cristian.saracco says:
BTW... Home Appliances are also here for sale!
Thanks Julius for your post!__136__(@32x32C).jpg)
written on 10-Sep-2009
Lupa says:
AHHH BUENOOOOO!!!! Esto es muy fuerte........... falta Alessandra Rampolla y estamos completos!!! jajajaja!!!
(más tarde me pongo seria y comento algo sesudo...)written on 10-Sep-2009
cristian.saracco says:
Seguro que te ruborizaste!... Podrías copiar el post en tu Webjam y charlarlo con tus amigas... Jua, jua, jua... Me parto!
Espero el comentario sesudo!written on 10-Sep-2009
Lupa says:
jajajajaja!!! la verdad que sí!!!
besote pebete!__115__(@32x32C).jpg)
written on 11-Sep-2009
elenavalin says:
Desde mi opinión subjetiva creo que venderlo en el Corte Inglés debería ser en un segundo estadio, en un primer estadio, ya que va relacionado con la sexología (mundo de la medicina), estaría adecuado en farmacias y parafarmacias y posteriormente si que lo veo en una gran superficie. Mi razonamiento lo baso en el carácter español, ya que así se tomaría en serio y la gente lo adaptaría como algo bueno para la salud, ¿no creeis?, besotes Cristian.
written on 11-Sep-2009
EdH says:
I think I need to learn Spanish .... the conversation looks much more interesting
written on 12-Sep-2009
Lupa says:
Yes Ed! we can teach you a little bit!
Coincido con Anahí en que la estrategia es ir tras un nicho de mercado, pero de ser así, sería (para mí) sumamente equivocado llevar ese producto a un supermercado (salvo que ellos quieran hacerlo pasar por otro electrodoméstico más del montón)... Es por eso que pienso que van a tener mucho cuidado en el mensaje que den en cada país donde lo lanzen, porque no todas las culturas piensan lo mismo con respecto a esos temas, algunas más conservadoras otras más liberales, como todos ya sabemos...
I´m agree with Anahí: Philips´strategy in this case is to go into a market niche, but if it is so, it would be (for me) wrong to put this kind of product in a supermarket (unless they want it to appear as another common electrical appliance)... I also think that they have to be very careful in the message (not massage!) that they are going to give in each place/country where it´s going to be sold, not in every culture sensual things have the same meaning or are perceived in the same way, as we all know...
(de todas maneras, no me puedo dejar de reír con la voz de la tipa del spot, jajajaja!!!)written on 14-Sep-2009
EdH says:
Gracias Lupa! I Espero que todos tengan una semana feliz y productiva.
(Cortesía de Google traducir páginas web!)
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